This Privacy Statement sets out how Basic Life Choice LLC uses and protects any information that you provide when you use our websites. We are committed to ensuring that your privacy is protected.

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1. About Us

Basic Life Choice LLC is the registered owner of this site own all rights, including the sites' respective IP, copyrights and trademarks. Our registered office address is West, 2-5 Rock Place, Brighton, England, BN2 1PF 

We are the controller in respect of the personal data you provide through our websites. We are registered with The Information Commissioner's Office (ICO) in the United Kingdom with Registration Number ZA555527.

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2. Purpose of this policy

This policy explains how we manage, use and protect the personal data that you ("you", "your") provide while using our websites. 

We will only use or share your personal data in a manner that is in accordance with this Privacy Policy, and within the information and instructions provided on this site prior to collecting your personal data.

We are committed to protecting the data you provide us and we will seek to ensure that your personal data is handled and maintained in a secure and data-protection compliant environment at all times. We ensure policies and procedures are in place to protect the data we collect. We work within the guidelines and advice provided by the ICO and abide by the ICO's requirements.

We seek to fully comply with the Data Protection Act 2018, the UK General Data Protection Regulation 2018 (UKGDPR), and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR). If you wish to find out more, please visit www.ico.org.uk.

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3. Our Services

We work with partners in the Life Insurance, Private Medical Insurance, Funeral Plans, Home Improvements, Mobility, Solar, ECommerce, Claims Management.

On our sites you can request and receive quotes or information for any of our partners’ products by completing and submitting the form on any of our websites.

We will ask you for your consent to pass your details to one or more of our partners (depending on the specific permissions you have given us). We’ll tell the partner who you are, and your product requirements, and they’ll then contact you directly by email, sms or phone to discuss your requirements and potentially provide you with a quote.

You can choose which partners to buy from but you are under no obligation to purchase from any of them.

Some of our sites provide advertorial content, providing you with information on subjects which we feel will be of interest to you. These sites do not collect any personal data.

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4. Our Lawful basis for Processing Your Personal Data

Consent. When you complete a form on any of our websites you must agree to be contacted by one of our listed partners, they will only contact you regarding the product that you have enquired about. They may contact you via email, sms or telephone. If you wish to unsubscribe at any point, you can either contact us on the details above or speak directly to the partner contacting you.

Legitimate Interests: Where it is necessary for our legitimate business interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Contract: Where we need to process your data in relation to a contract between us.

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5. Collection of Your Personal Data

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name and last name.

Contact Data includes address, email address and telephone number(s).

Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Product Data includes form responses (the data entered and selected within our online contact form).

Usage Data includes information about how you use our website.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

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6. Use of Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

To perform the service you require

To manage your registration on our websites;

For analysis purposes. Where this is done, the information is aggregated and wherever possible anonymised in line with the ICO’s code of practice. These products are of a marketing nature.

To send you marketing about our products and services - see section 9 below.

We may process your personal data ourselves or through third party data processors that will process data on our behalf. We retain full responsibility for ensuring the processor complies with this policy and all current data protection regulations.

We also work with other platforms such as Facebook, Google AdWords to reach out to you with adverts to create a customised experience, relatable to Our Products. Such platforms are also used to reach out to other people who we believe may have a relevant or similar interest to the Products on our sites.

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7. What we don't do with your Personal Data

We will not:

- Market to Children: We will never knowingly, purposely or deliberately collect personal data from persons under the age of 18, either for registration or for marketing purposes. Any data we can reasonably determine to belong to data subjects under the age of 18 will be deleted immediately, and all entries to our competitions voided without notice.

- Use personal data for an undisclosed purpose: We don't use it for any purpose (such as commingling, allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis, and only to assess the performance and effectiveness of our advertising campaigns. We don't transfer it (including any anonymous, aggregate or derived data) to any advertising network, advert exchange, data broker, or other advertising or monetisation-related service.

- Collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). 

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8. Sharing of Your Personal Data

We may share your personal data with the parties set out below for the purposes set out in our lawful basis for processing your personal data:​

 9. Marketing

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by telephone, email and post with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. 

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10. How Long Will You Keep My Personal Data?

We have a data retention policy, which clearly sets out how long we keep data for, and for what reasons. We will not keep your personal data for any longer than is necessary in light of the reasons for which it was first collected. Your personal data will therefore be kept for the following periods:

We will keep your contact details following an enquiry to any of our websites for a period of 24 months. We need to do this to ensure you do not receive any further communication from us or from any of our partners if your information has been supplied to them previously.

This enables us to provide our services to you and fulfil our legal obligations. We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We will store all the personal information you provide on our secure servers that are subject to strict security requirements.

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11. Controlling your personal information

You have certain rights over your personal data. If you want to know more about these rights, the Information Commissioner’s Office has more guidance on their website, www.ico.org.uk

The right to be informed – you have the right to know what we are collecting and how we are collecting it.

Right of access- you have the right to know whether we are processing your personal data, and what we are processing. We will respond within 28 days of receiving your request.

Right to rectification – you have the right to have any incorrect personal data corrected or completed if it is incomplete. We will respond within 28 days of receiving your request.

Right to erasure – this right, often referred to as the right to be forgotten, allows you to ask us to erase personal data where there is no valid reason for us to keep it. We will respond within 28 days of receiving your request.

Right to restrict processing – you have the right to ask us to restrict processing of your data. We will respond within 28 days of receiving your request.

Right to object – you have the right to object to our processing of your personal data based on:

- legitimate interests, or for the performance of a task in the public interests/exercise of official authority (including profiling);

- direct marketing (including profiling); and

- for purposes of scientific/historical research and statistics.

Right to complain – you can complain about the processing of your personal data to your relevant supervisory authority. In the UK that is the ICO - www.ico.org.uk.

To exercise any of the above rights, or if you would like to amend/delete the personal data you have provided to us, please contact us by email at contact@basiclifechoice.com

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12. Withdrawal of consent

You can withdraw your consent to direct marketing communications from us at any time by emailing contact@basiclifechoice.com

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13. Data Transfers Outside the United Kingdom (UK)

Data may also be required to be passed on to processors that may be based outside the UK. We will only transfer your data to a non-UK processor where they have been deemed to be adequate or after we have carried out proper due diligence as to the standards of data protection within the specified country and we will require compliance with the standards of data protection in the UK.

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14. Security and Storage of Your personal data

We store all data collected in an encrypted environment and only for as long as is necessary. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

However, despite our best efforts the Internet is not 100% secure and we cannot guarantee the security of any information you send to us via the Internet. We will not be responsible for any loss or damage you or others may suffer as a result of the loss or damage to your personal data.

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15. IP Address/Cookies

Cookies help websites remember you so things run smoothly. They let you add items to a shopping basket, and they can keep you logged in to sites where you have an account.

Cookies can also be used to collect demographic information so companies can better understand the people that use their website. Typically, they only contain two pieces of information; a site name and a unique user I.D.

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16. Changes to this Policy

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Last Updated: 5th November 2021

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If you have questions regarding this Privacy Policy, please contact us: 

Email – contact@basiclifechoice.com 

Post: The DPO, Box House, Bath Road, Box, Wiltshire SN13 8AA

Privacy Policy

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